Cities Outlook 2022 is a report from The Centre for Cities that looks in-depth at the state of UK high streets to get a sense of the short-term impact of the pandemic on Britain's town and city centres and the long-term consequences and implications this has for the Government’s levelling up agenda.

Add Two worked closely with Centre for Cities to develop a suite of summary visualisations of their data for the report, including a summary infographic for the report itself, as well as social media and PowerPoint assets, and some short animations.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin

Partner Content on behalf of Kone for the Financial Times, looking how data about lift use and travel within cities and buildings changed during the Covid pandemic and what it might tell us about post-pandemic urban and working life.

Add Two worked closely with the FT team and with Kone to define and create the story and then created the designs and visualisations for the FT team to build.

https://www.ft.com/partnercontent/kone/next-level-cities.html

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Sergio Fernández Gallardo

Add Two is working with the History of Art department at the University of York and with St Paul’s Cathedral to develop The Pantheons project.

The project will document the 19th century monuments in the Cathedral as well as exploring in-depth the stories and data around the people commemorated there and the cultural import of these memorials.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin, Sergio Fernandez Gallardo

Add Two has worked extensively with The Thomson Reuters Foundation on their reporting. In this case - The impact of COVID-19 on journalism in Emerging Economies and the Global South - we helped set the style as well as producing specific data visualisations and infographics to be dropped into the final report.

https://covid-report.trust.org/

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Sergio Fernandez Gallardo

We worked with the NatWest Group to define a visual language with which they could illustrate their corporate strategy as well as communicate key goals and statistics around that strategy.

Eventually we found ourselves focussing on their logo, using the hexagonal shapes as a way of showing how the Strategy, Purpose and Focus interlocked and interacted, all while keeping a clear visual link to the group.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin, Sergio Fernandez Gallardo

In the winter of 2018, Add Two worked with the New York Times on a piece in collaboration with the Global Covenant of Mayors for Climate & Energy on the effect climate change will have on cities around the world. Add Two helped find the data stories and define the charts and iconography used to illustrate them

Team

Content Director: Adam Frost
Design & illustration: Zhenia Vasiliev

In Spring 2018, we created an interactive infographic for the Royal Society's genetic technologies programme. This explored how gene editing is changing health and our understanding of what makes us human.

The graphic contained a mixture of illustrations, interactive quizzes and stand-alone animations.

royalsociety.org/topics-policy/projects/genetic-technologies/infographic/

Team

Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin
Animation: Jamie Lenman
Front-end build: Przemek Wajerowicz
QA: Graham Collins

The Royal Foundation commissioned us to produce a presentation at UCL's Data Observatory, so that the Duke and Duchess of Cambridge and other senior stakeholders could see the impact of their mental health campaign - Heads Together. We also put together a print report and a wide range of social media assets. The presentation made full of use of the observatory's 64 giant screens and our designs were featured by over 50 print and broadcast media outlets.

Team

Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Zhenia Vasiliev
Front-end build: Tobias Sturt

We worked with Google to create the Consumer Barometer, a landmark data exploration tool, allowing researchers to search one of the largest repositories of shopping behaviour data. We were used as consultants on the site UX and we helped to design the key charts and visualisation tools which were then implemented by the Google development team. All Google products are ‘mobile first’ and this was no different.

Team

Content Director: Adam Frost
Creative Director: Tobias Sturt

Eden Stanley are a boutique research company specialising in the charity sector. They wanted help with a standardised report that they produce for all their clients as a regular sector summary and check up. We worked closely with them to develop an improved look and feel, while making sure that we were designing assets that could be produced in tools like Microsoft Office suite - easily editable and updateable.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin
Powerpoint wrangling: Tobias Sturt

YouTube had a cabana at Cannes and Google Research wanted to find a way to make their insights on online video stand out among all the other communications. Paradoxically, a print product, unexpected for Google, proved to be the most effective, and we helped Google present their content and then devise a unique print flyer to help them circulate it in the most impactful way.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Producer: Gabriela Vieru
Design: Ana Marta

Our new parent company asked us to help them to use the media attention surrounding the UK general election to showcase the breadth, depth and complexity of their data assets. We took a variety of datasets including voter intention and shopping habit data to show a richness of data and insight. We developed a gameified approach to the data interactive, a series of complex infographics and snackable social media content that supported the campaign over six weeks.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin

An application and an animation developed to help the European Space Agency demonstrate the value of their satellite data in the response to a series of global challenges: deforestation, malarial spread and land deformation. The application serves a range of diverse audiences and is an engaging mixture of data visualisation, diagrams, illustrations and text. The animation was created to spread the news of the application and the overall Earth Observation project to a wider and less expert audience.

Team
Producer: John Loder
Creative Director: Tobias Sturt
Design: Caroline Leprovost
Development: Matt Bentley

Pfizer have traditionally communicated about their medical information services in a very data heavy, traditional manner and approached us not just to reassess their data visualisation but also to look into emphasising the impact and importance of what they do, have done and plan to do in the future.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Producer: Lisa Grunberg
Design: Jim Kynvin, Sergio Gallardo
Illustration: Jamie Lenman

The Future Spaces Foundation carried out research into the connectivity of urban transport systems in 12 cities around the world. We worked with FSF to bring to life a broad range of data and to design and develop beautiful animations and bold charting in an interactive scorecard, accessible across desktop, tablet and mobile. Something that could have been shown in a data table is brought to life in this digital interactive.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Sergio Gallardo
Development: Tim Butler

Every year Kantar Worldpanel produce their Brand Footprint rankings, looking at the performance and vale of brands across the world. Graphic produced an interactive data explorer to help explain the Brand Footprint and the metrics that go to make it up. Users can then explore the brand rankings, across different territories and within different categories via a variety of accessible and easy to understand interfaces and visualisations.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Jim Kynvin
Development: Tim Butler, Jade Brookes, Matt Bentley

This infographic outlining the myths around sex work and the effect that they have on the spread of HIV was aimed at a fairly niche audience in the Lancet's readership. It proved so effective that it was copiously reblogged, including in the Washington Post and Upworthy.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Producer: Aimee Stewart
Design: Paulo Estriga

Graphic has produced both digital and print projects for Ofsted, including their annual report as well as interactive data explorers. The pages here are from a report on Access and Achievement in UK schools, which also included a poster summarising all the data in a single complex chart, which was included in the report. This meant that while a recipient might read the report a couple of times when it arrived, if they put the poster on the wall, it remained present and relevant for longer.

Team
Producers: Lisa Grunberg, Struan Bates
Creative Director: Tobias Sturt
Design: Paulo Estriga

Towards the end of 2015, we helped to create content for Shelter's 50th anniversary website, producing articles, charts and interface designs. We then worked with Shelter's in-house development team to implement our ideas and create a website that would achieve a significant impact in the press and across social media. This we achieved with significant coverage in the Guardian, ITV and elsewhere. As well as showcasing our collaborative approach to building successful products, the project also enabled us to draw on the full range of skills within our business. Our Content Director, Creative Director, producers, designers, front-end developers and illustrators were all involved in creating the widest possible suite of assets. We also worked in a flexible way as Shelter were under significant budget constraints and often needed us to stop - or re-commence - work based on the availability of funding streams.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Mark McClure

The British Social Attitudes survey from Natcen is an amazing longitudinal study of social attitudes over the last 30 years - amazing data - but their releases customarily earn dwell times of a minute or two. 90 seconds.

They wanted to do a little better for the 30th anniversary, but the job was a job of structure and navigation and user experience - the data was still awesome - what was important was getting the audience to it. Which I think we did given that dwell times increased to 6 minutes.

Team
Content Director: Adam Frost
Creative Director: Tobias Sturt
Design: Mark McClure
Development: Matt Bentley